The Algorithm’s Ultimate Idol: Inside the Viral World of Jisoo AI-Generated Instagram Reels

Scroll through Instagram for more than five minutes, and you are bound to encounter a strange, mesmerizing phenomenon. You hear a familiar, husky-sweet vocal tone—distinctly belonging to BLACKPINK’s superstar, Jisoo—belting out an unexpected Western indie ballad, a heavy metal classic, or a K-pop track she has never officially recorded.

Look closer at the Reel, check the caption, and you’ll find the tags: #AIGenerated, #JisooAI, and #AIcover.